Since 1989, Pacific Public Affairs has partnered with public, private, and nonprofit clients to help them navigate complex public policy issues in the Pacific Northwest.
With decades of experience in the public sector, our team understands how to solve problems and identify opportunities for clients. We blend strategic thinking and deep institutional knowledge of the public decision-making environment with effective community engagement to advise our clients and drive successful outcomes.
We help clients throughout the public process to engage elected officials and key decision makers, draft policy proposals, build coalitions, and advocate for proposed solutions.
Community is at the core of public projects and opportunities. Our team understands this, and works with clients to build authentic community partnerships that are responsive to community needs and help develop community support.
Crafting and delivering key messages is fundamental to any successful client engagement. That includes developing internal and external communications strategies, media relations, and stakeholder engagement aimed at delivering the right message to the right audience at the right time.
Our team has experience consulting on a variety of political campaigns from major infrastructure initiatives to individual candidates. We work with clients every step of the way and advise on media relations, community engagement, and voter activation to build broad coalitions that propel clients to victory.
Our experienced team of public affairs veterans has decades of relevant experience working with clients across a variety of industries to drive successful outcomes. We view our client relationships as partnerships, working together every step of the way to ensure our shared strategies align with an organization’s goals, priorities, and culture.
Joe Woods ›Managing Partner and Principal
Managing Partner and Principal
Joe Woods has more than two decades of experience as a senior strategic communications and policy advisor in the public and private sector, including significant work in local government relations, constituent outreach, coalition building, campaigns, and political strategy. As managing partner of Pacific Public Affairs, Joe is involved in all aspects of strategy and execution for the firm’s clients.
Prior to joining Pacific Public Affairs, Joe served as deputy chief of staff to King County Executive Dow Constantine. In this role, Joe led all county legislative affairs, developed external relationships, and managed major strategic initiatives.
Before his work at King County, Joe was Washington State operations director for President Obama’s 2008 presidential campaign and a senior staff member for the Washington State Democrats’ 2006 coordinated campaign. Joe started his career as an analyst and then associate at Seattle-based investment banking firm Cascadia Capital, helping local companies with private equity transactions. Joe serves on the Board of the Woodland Park Zoo, as chair of the Public Affairs Committee, and the Bellevue Chamber Policy Council.
Joe received his master’s degree in public policy from the University of Maryland, where he focused on domestic policy, political strategy, and communications. He is a graduate of Western Washington University and has a degree in economics and political science.
Sung Yang ›Principal
Sung Yang has more than two decades of experience managing public policy issues, legislative advocacy, communications, political campaigns, crisis management, coalition building, and public opinion research. As a principal with Pacific Public Affairs, Sung advises clients as they seek to successfully navigate complex government processes and public issues.
Prior to joining Pacific Public Affairs, Sung was deputy King County executive and chief of staff for King County Executive Dow Constantine, where he oversaw all of the Executive’s staff and priority issues. In this role, Sung directed policy development, economic development, regional planning, communications, external and government relations, and the climate change team.
Prior to King County, Sung was an executive officer and chief of staff with Seattle City Light and the land use policy advisor for Seattle Mayor Greg Nickels. Prior to his public posts, Sung was an attorney with a downtown Seattle law firm and also taught public policy at Seattle University. Sung is a member of the Community Development Roundtable and serves on the Boards of the Downtown Seattle Association, ArtsFund, the Seattle Center Foundation and the YMCA Youth In Government program.
Sung received his undergraduate and law degrees from the University of Washington.
Cecilia Sorci ›Vice President of Communications
Vice President of Communications
Cecilia Sorci has more than two decades of experience in communications, politics, and government. As Vice President of Communications with Pacific Public Affairs, Cecilia focuses on communications strategy and public initiatives for the firm’s clients. Her background in print journalism, media relations, crisis communications, media planning, public relations, and strategic communications helps clients reach their goals through issues management, media engagement, and advocacy.
Prior to joining Pacific Public Affairs, Cecilia worked as a reporter for The News Tribune in Tacoma, covering local government, breaking news, and enterprise reporting. Cecilia also worked in investor and public relations for a venture capitalist firm and in communications at The Boeing Company. She also has experience in policy analysis and coalition building through her work at US Census Bureau and Seattle Mayor Greg Nickels’ Office.
Gary Moore ›Senior Advisor
Gary Moore serves as a senior advisor at Pacific Public Affairs. Gary joined the firm after 29 years of work in Olympia where he served as Washington State’s first director of labor relations and as the director of two state agencies: the Department of Labor and Industries and the Department of Employment Security. Gary also served in several senior positions in Governor Gary Locke’s office.
Gary also had an extended tenure with the Washington Federation of State Employees, where his last post was executive director.
Richard Milne ›Senior Advisor
Richard Milne serves as a senior advisor at Pacific Public Affairs. Richard has an extensive career as a writer and communications consultant, with a focus on creating, editing, and producing messaging and strategic materials.
Prior to joining Pacific Public Affairs, Richard served as communications manager for the Puget Sound Regional Council, worked for Washington State for more than a decade, including as Governor Booth Gardner’s press secretary, and was a reporter for two daily newspapers in Washington.
Rachel Mishra ›Senior Advisor
Rachel (Doxtater) Mishra serves as a senior advisor at Pacific Public Affairs. Rachel returns to the firm with 20+ years of work in communications, advocacy, and marketing in the private and non-profit sectors.
Rachel worked on Maria Cantwell’s original Senate race in 2000 and enjoyed five years at PPA before moving on to serve as Marketing and Communications Director for Boys & Girls Clubs of King County. From there she leaned in to brand management and marketing as Senior Director of Consumer Engagement for 206 Inc., the agency of record for Levi’s. From photo shoots to social media, corporate partnerships to marketing plans, Rachel lived and breathed Levi’s for six years. She then joined hometown favorite, Alaska Airlines, to manage their employment brand project and aspects of Alaska’s larger brand rollout before joining PPA once again.
Tyler Pichette ›Associate
Tyler Pichette has several years of experience as a senior political advisor with a background in local government relations, constituent engagement, strategic communication, and coalition building. As an associate at Pacific Public Affairs, Tyler works with clients to manage their public engagement and advises them as they navigate complex public and legislative processes.
Prior to joining Pacific Public Affairs, Tyler served as Chief of Staff to King County Councilmember Pete von Reichbauer. As Chief of Staff, Tyler managed all aspects of the day-to-day operations of the legislative office including staff, policy, and communications. He also worked closely with local elected officials, community, and business leaders across King County.
Before starting his career at King County, Tyler oversaw local government relations for the Associated Students of the University of Washington, bringing student and community leaders together to advocate directly to local elected officials. He also served with administrative and faculty leaders as the student representative on a variety of planning committees and work groups.
Tyler is a proud graduate of the University of Washington. He holds a Bachelor of Arts degree in Political Economy and a Master of Business Administration.
Connie Ballard ›Office Manager
Connie Ballard has decades of experience in customer relations and executive support. As Office Manager for Pacific Public Affairs, Connie is critical to the firm’s daily operations and client support. Prior to joining Pacific Public Affairs, Connie worked at Nordstrom and the Seattle Mariners.
Connie is also an avid volunteer, regularly supporting local school programs and female athletes. Most recently, Connie was a member of the City of Lynnwood Salary Commission, charged with researching and setting salaries of the Lynwood Mayor and City Council. She is also a regular at Masters/Seniors Track and Field competitions.